I have built a career on helping big brands do big things. Back in the day, when you purchased that new Blackberry smartphone in a Verizon Wireless store, you saw my work. For years, when you clicked on your email from Verizon, SPANX or The Home Depot, my team did that. Today, shoppers in Made stores across Europe and Timberland stores in New York interface with my work every day.
My most significant accomplishment to date, however, was building a creative department from the ground up. I established a new service offering and internal creative support for lead generation within Response Mine Interactive. I designed the processes, hired great people, trained media and account teams on the creative process, generated the documentation and established a warm culture based on support, testing, and creativity.
I’ve worn many hats, and sincerely enjoy doing so; I thrive in an environment where the pressure is immense, the timeline is a challenge, the media type is unfamiliar, and the account team is "concerned."
Show up every day, work hard, be nice.
Simplicity is more memorable and legible.
Everything is an experiment so have a bias towards action and iterate.
"Best practices" really means lazy, unwilling to accept responsibility.
Users, Shoppers, Consumers, Members, Leads, and Consumers are, in fact, people.
Achieve your goals by helping others achieve theirs.
All purchases are emotional decisions on some level.
Always pour one out for your homies.