Wayne Pelletier

LANDING PAGES

Wayne Pelletier
LANDING PAGES

You can drive traffic to landing pages from anywhere. While the content strategy of those media types varies wildly, landing page strategy does not. It's an interesting dichotomy. A landing page has a single goal—user conversion. Every piece of content on a landing page has to support the call to action. Through testing refinements to content, layout, and design; you move from "best practices" to optimal performance. The pages below acquired about a quarter of a million customers in total.

 
Wayne is creative. Period. He can design, he can write, he can think strategically and he can bring his ideas to life in multiple mediums.
— Former Colleague