You can drive traffic to landing pages from anywhere. While the content strategy of those media types varies wildly, landing page strategy does not. It's an interesting dichotomy. A landing page has a single goal—user conversion. Every piece of content on a landing page has to support the call to action. Through testing refinements to content, layout, and design; you move from "best practices" to optimal performance. The pages below acquired about a quarter of a million customers in total.