Selling Productization

In this episode of Agency Bytes, I talk to host Steve Guberman about:

• How we've transformed traditional agency services into productized services and the advantages this strategy offers.

• Recount my evolution from a marketing assistant in 1996 to establishing my agency in 2020

• I shared details on why I opted to specialize in Squarespace for our offerings and stressed the importance of focusing on a specific niche and serving a targeted audience.

• Discuss the mindset shift from a project-based time and materials business to a subscription-based business model.

• Break down the hurdles and the benefits of productization and its potential to enhance scalability and growth in our business.

Steve is an excellent host and is super easy to speak with. I hope you enjoy listening to it as much as I enjoyed being his guest.