There is an issue that a lot of CPG businesses run into. Whether you are a consultant, creator, producer, or manufacturer, when people buy from a retailer, they are not your customers.

I’ve acquired weblabs.com. It’s the agency where I got my start in the web design game.

After 25 years as a creative professional, Wayne Pelletier founded Resonant Pixel Company just three years ago. The business experienced some early rapid growth, but it wasn’t the business Wayne wanted. Listen to the full podcast here

In this episode, Wayne Pelletier of Resonant Pixel, unpacks his solo business model as an example of what's possible when you lean into your own resonant vibe. Listen to the full podcast here

Keeping clients engaged can mean great things for your bottom line, but how can you interact with clients regularly in a sustainable and effective way? That’s what our guest Wayne finds himself asking about his own business. Wayne recently launched a monthly subscription for his clients, and he’s excited to build his recurring revenue. Listen to the full podcast here

How did Wayne Pelletier double his social connectivity? In this episode, he highlights the power of community participation for successful marketing. He discusses his involvement in various communities like Slack communities, Fuse, and Buero of Digital, and notes how engaging with these communities has not only produced referrals for his business but also fostered a sense of belonging. Listen to the full podcast here

During his 26 years in the web design industry, Wayne Pelletier designed hundreds of websites. He also learned the patterns that cause frustration and communication breakdowns between web designers and their clients. So when Wayne started his company, Resonant Pixel, in 2020, he employed a different business model that broke the mold of standard website services. Listen to the full podcast here

In this episode, Wayne highlights the importance for agency owners and hiring managers at agencies to facilitate open and honest discussions with employees about growth paths of them as an individual and about the agency as a whole. Listen to the full podcast here

“Design is simple, Stupid.“ Here’s the thing about good design...it’s almost invisible. How the message is conveyed and how you choose to display it should make the next action a no-brainer.

It’s not a logo. Not a product that’s being sold. A brand isn’t even a promise or a mission statement. These are just tools in the toolbox. Pull them out and put them to use, for sure, but don’t expect any of them to build a brand on their own.

I'm starting a design company to help marketers, brands, and products resonate. It's something I've wanted to do for a long time. But now is the time to step into it.

Too many brands are worrying about what other brands (mostly direct competitors) are doing. If they’re trying to copycat anything someone else is doing, they aren’t creating any differentiators.

It's hard to "just" come up with original creative ideas, like—poof. It's a process. A process that has a lot in common with Mad-Libs™️.

“Resonant Pixel is about bringing teams together to improve market responsiveness and solve challenging marketing problems,” said Wayne Pelletier, principal and creative director of Resonant Pixel.

I touch on some personal and work history, the Atlanta agency scene and how to be successful as a designer.

Like any relationship, success is a reflection of the level of honesty at the outset and the frequency of check-ins against that narrative.

My brother Tim dropped this jazz record on me about a decade ago. It's amazing. Not knowing who made it we set out to investigate.

I am so incredibly proud of my brother, Tim. He's going all in on his dream job: starting and owning TRP guitars. A guitar repair shop here in Atlanta GA.