12 Month
Content Planner
Create and convert demand by consistently demonstrating expertise and your humanity.
Business growth requires new clients. We all hit a referral plateau after a few years. Then what? Then we have to get serious about creating content. This is my worksheet for planning content to help me grow beyond referrals. It’s time to broadcast and fill the top of the funnel.
Is this for your company brand? Personal brand? Or maybe, just a specific offer launch? YES! Use this process to dial in a content plan for any, or all.
MODULE 1
About You
Do you have experience or knowledge in a specific industry?
Answer these five questions honestly. Don’t overthink your responses or get stuck in your head. You already know this information well. Remember, this exercise is for your eyes only, so go ahead and fire off those thoughts and ideas without hesitation.
Content authenticity starts with short-form content, then moves to long-form pieces. Next, it goes to email communications, leading to a measurable business outcome. Each stage builds on the last, strengthening the message and improving engagement.
Content authenticity is crucial in today's digital landscape, and it begins with short-form content that captures attention quickly and fosters initial trust. This concise messaging lays the groundwork for deeper engagement, leading to long-form pieces where I can provide more value and establish credibility. From there, email communications serve as a personalized bridge, ensuring that my audience feels connected and understood. Each of these stages builds on the previous one, creating a cohesive narrative that not only strengthens the overall message but also significantly enhances engagement. Ultimately, this strategic progression results in measurable business outcomes, as a more authentic approach resonates with audiences, turning casual viewers into loyal customers.
Demand moves in a clear way: First, we Create Demand through content. Next, we Convert Demand by engaging potential clients and turning their interest into inquiries. Finally, we Serve Demand by providing great products and services that meet our clients' needs.