No more feeling burned out from your web design business
It's time to pivot from the unpredictable income and grind of working hourly to a productized web design service that's made to scale.
✅ Helping Squarespace Circle members scale their businesses
✅ A 10-hour video course with the A-Z’s of what I do
✅ Switch to making consistent, recurring revenue
Because it gets tiring after just a few years.
Ask a room full of web designers in the Squarespace community: and all of them will tell you that their work is hard. It’s hard having to manage clients with wild expectations and chasing them down for payments—all while knowing that your unpredictable income requires you to work all the time.
And after just a few years, the fatigue builds up. You want to grow and see others doing it, but whatever time you set aside to work on your business gets eaten up without moving the needle. So for you who still wants the freedom, for your family and lifestyle, I’ll show you what I did to get there.
Support the life you’re after
by productizing web design
Go from trading your time for money to stacking recurring revenue with a design-by-subscription service. The big switch? Instead of clients being one pops of income that you hope to get referrals from, they’ll be the consistent revenue whose lifetime value you build on.
The way to grow your business without growing a team.
What this course will help you achieve:
Consistent,
recurring payments
No more of the constant background stress of not knowing where your next client will come from or what your income will be. Income stability, on your terms, is a real thing I’ll teach you to achieve. It’s called MRR.
Freedom
to do life your way
As a dad, having the freedom to spend time with my daughter is my ‘lifestyle’ priority. Whatever that looks like to you—exploring new countries, doing things you’ve always wanted to do—you won’t have to give those up so you can use your time for revenue.
Time to sit
in the exec seat
Free yourself from chasing web design project after project to get the time you need to work on your business—to assess your options, pull the triggers, and get the pieces in place that allow you to scale.
A better way
for clients
For clients, instead of them paying upfront for web design and then investing in a refresh 3 years later, your subscription allows them to pay in installments—while putting you in front row to do their changes as and when needed, continuously spurring their success.
Fulfillment
from growing earnings
Yes, make more money to stack as savings for financial freedom and all that it entails—but also, finally get rewarded in a way that isn’t tied to how many hours you pour in or that stays capped, even when you’re growing your experience & skills.
What’s inside the course:
Hours of video lessons to find out everything I do
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What is a productized service?
What are the benefits of offering a productized or subscription service?
What are the different types of productized services?
What makes a business that is valuable and maybe even sellable
Build a business that can run without you
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Assemble a compelling group of services
Pick your ideal customer/niche
Write a new positioning statement
Create an offer too good to refuse
Differentiate your business
Tips on generating great product content
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Time & Materials vs Value Pricing
Calculate customer lifetime value
Identify your Value Loop™️
How much should you charge?
How subscription revenue scales
Generate a scope creep-proof offering
How to leverage Squarespace products for a competitive advantage
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Systemize your workflow
Automate communications: onboarding through delivery
Provide great customer service
Tips for migrating from WordPress to Squarespace
Email templates to sell and transition your current clients into customer subscribers
Leverage your authority content
Account level accounting formula and profitability template
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How to commit to transitioning your business
What to communicate to your team, family, clients, and network
How to navigate “The Dip” + community support
Think like a CEO
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Free 90-minute 1-on-1 Q&A call after you complete the course
Access to the Productize Squarespace Community
Quarterly community Q&A video calls hosted by me
About Wayne Pelletier
From a 6-figure web design studio to the model, I’ll teach you
When I started my own web design studio, Resonant Pixel Company, in 2020—I thought I was majorly leveling up my work as a web designer and art/creative director who had been working at major marketing & advertising firms since 1996.
Yes, business took off quickly, but I found myself stuck with the same bottlenecks that plagued me as a full-timer and freelancer for 24 years. I was still trading my time for money, cycling through feasts and famines, and hitting an income ceiling—when my whole goal was stability to support my family.
But when I pivoted my web design business to a productized service, that’s when stability came with freedom + scalability. With 20+ active customers on this model, I was invited as a Circle Day speaker at Squarespace HQ in 2023 to talk about my shift. And from the great reaction there, this is the natural extension to show you how to do it too.
3 steps to getting started today
Step 1:
Get inside.
Learn what works.
Step 2:
1-on-1 consult with me.
Join the community.
Step 3:
Implement. Launch.
And Grow.
No more hoping things get better next year.
Maybe it’s my bias toward action talking, but the time to move away from a business model that has never been able to scale is now.
Start working on a business that brings you:
growth and financial security
time and freedom to finally start living the life that’s felt so out of reach all these years.
*This price you see now is a one-time offer for early enrollment. Once we launch on 3/15, the price increases to $1000 (no exceptions made).
FAQs
Here are answers to common questions, with more coming as they roll in.
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Not at all! While my people are the Squarespace Circle community, every lesson in this video was made to teach you proven principles to turn any web design service into a productized subscription model—from start to success.
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Great question because it’s a subtle but crucial difference. Retainers are usually based on a number of hours you’re expected to work (i.e. it’s unscalable), while productizing is based on a lower monthly recurring revenue you receive to perpetuity—regardless of whether you work or not (i.e. totally scalable). In the course I’ll teach you how to determine lifetime value to set MRR.
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While of course, pricing depends on many factors (something I fully lay out for you inside the course), I currently charge $289/$499 a month to clients for unlimited changes and content (which over time, doesn’t require much). For them: it’s low-entry and great to stay on. And for me: I just stack more clients to scale.
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With 10 hours of video content, it can take one week to get through everything plus implementation if that’s your sole focus. But remember, there’s no race for your success. You’ll get lifetime access to everything in the course to learn in between and around your current job, all at your own pace.
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No. Because of the digital nature of this product (i.e. you’ll be given full access to everything instantly) there are no refunds available. If you have any questions at all about absolutely anything else about this course, just drop me an email at productize@waynepelletier.com
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Absolutely. You’ll get lifetime access to 10 hours of video content and all future updates. A 90-minute, 1:1 consultation with me after completion of the course. Access to the Productize Squarespace Community. Quarterly video Q&As where I answer your questions live. And for early enrollment, you’ll get that all for $500 only (before it rises to $1000 post-launch).
This course is for people who are…
✅ Sick of the feast/famine cycle of project income
✅ Fatigued of generating a custom scope for each project
✅ Tired of scope creep and endless revisions
✅ Ready to stop trading time for money
✅ Open minded about re-imagining what’s possible
This course is not for people who are…
🙅♂️ Not motivated to make meaningful changes in their life
🙅♂️ Unwilling to invest in themselves or their business
🙅♂️ To “busy” to prioritize and expand skills
🙅♂️ Unable to build a business with real value
🙅♂️ Stuck in antiquated ways of having no process
“Squarespace" is a registered trademark of Squarespace, Inc. Wayne Pelletier, the Productize Squarespace course, and Resonant Pixel Company LLC are not affiliated with or endorsed by Squarespace, Inc.
Wayne Pelletier, the Productize Squarespace course, and the Resonant Pixel Company are not responsible for changes to the Squarespace platform, products, or website.
Wayne Pelletier, the Productize Squarespace course, and the Resonant Pixel Company are not liable for any actions taken or results obtained based on the content of this course or the suggestions included. Your actions are your responsibility.
This course does not constitute legal advice. The information presented in this course is provided for educational purposes only. For legal advice, consult with licensed legal representation.
You are not permitted to share, transfer, or disclose the information in this course. Any unauthorized use or access to the course, including sharing access credentials, is strictly prohibited and may result in a loss of access, legal action or both.