For years, no decades, I used to think I needed to build up the courage to do the thing I'm afraid of. I was wrong. Completely wrong.

There is an issue that a lot of CPG businesses run into. Whether you are a consultant, creator, producer, or manufacturer, when people buy from a retailer, they are not your customers.

“Design is simple, Stupid.“ Here’s the thing about good design...it’s almost invisible. How the message is conveyed and how you choose to display it should make the next action a no-brainer.

It's hard to "just" come up with original creative ideas, like—poof. It's a process. A process that has a lot in common with Mad-Libs™️.