Email Design

Over the years, my teams have created hundreds of marketing emails.

Here are four Spanx emails. Over the course of three years, we produced about two hundred of these. What made them a joy to create is that the Spanx asset library is fantastic. All of the model and product photos were well organized and excellent. While I designed these four emails myself, the goal was to align with the direction of the catalog closely. A resource that wouldn't always have until the last second. It was an engagement that required always-open lines of communication. I also served as the direct day-to-day point of contact for the client.


These emails are very, very old. They were designed back when screens were small and pre-date CSS support. 

His strategic insight went beyond the look and feel of an email, and into the reasoning and supportive understanding of data based marketing.
— Former Colleague
Wayne Pelletier