I've heard it said that a great headline is the most important part, as is a great photograph, and the call-to-action, and...
SEN Design is a member group for kitchen and bath design/build businesses. Here are a few magazine ads they ran to drive new memberships. The theme that year was sports analogies and my mission was to use dramatic photography to stand out in popular kitchen design magazines.
Senior Market Survey Results Coffee Table Book
OK, it really a PDF marketing piece. This was a survey ResponseMine Interactive created to show senior citizen adoption of online spaces interfacing the medical industry. It's 83 pages of data! My role was to set the creative direction, hire an offshore freelance designer, art direct, and manage the project to meet a tough deadline of 30 days.
The HR department wanted to publicize an increase in company referral bonus by creating posters for the common areas around the office. I said to the designer "Go with an old Russian propaganda theme. using our colors but don't sweat the font—find something that will make it look legit."